Between putting out an instantly classic album and being featured on tracks by seemingly every other hot artist spanning multiple genres, Kendrick Lamar has become the hottest name in hip-hop in a blink of an eye. Now he is back and to turn heads again with his brand new single “i”.
More than anything else, “i” serves as a separation for Kendrick from GKMC. With classic sample from Isley Brother’s hit “That Lady”, “i” has a much more upbeat vibe than anything Kendrick has released before and while fans will certainly debate over whether this is the right direction for KDot, “i” will become a hit for sure.
Listen to “i” below.