His music has been critically acclaimed and he has gained a loyal following. Despite this, J. Cole did not see the sale he expected after releasing his first album. Although sales is not Cole’s ultimate goal, it is still an important factor. This is why this time around his is going to make sure these “N***az Know”.
The third single from his upcoming album Born Sinner, “N***az Know” is yet another lyrical adventure from Cole. With multiple Biggie and Pac references, Cole examines his struggle while making a vow to himself to make sure everyone knows exactly how far he has come. And if “N***az Know” is an example, Cole World has come a long way.
Listen to “N***az Know” below.